Decorative asphalt prints gaining popularity in cities worldwide
by Lee Toop
From the September/October 2007 issue of Government Buyer
 Roadways in a Burnaby, B.C. shopping centre are brightened by the addition of StreetPrint crosswalks,
which provide visibility and traction for pedestrians.
Back in the early 1990s, a paving
contractor in the British Columbia
interior working on stamped concrete
thought back to when he had accidentally
dropped a wrench onto a fresh asphalt
slab and rolled over it – leaving a perfect
imprint that remained afterwards.
That wrench made a big impression,
one that eventually became the basis for
Integrated Paving Concepts and a product
that has been used in countries around the
world, creating decorative asphalt patterns
for crosswalks, driveways, and many other
features.
IPC’s StreetPrint system, which uses an
infrared heating system to soften asphalt
and a variety of templates that are then
imprinted into the surface to create a
decorative pattern, has been used as far off
as the Canary Islands and Brunei. Closer to
home, many cities, including Los Angeles
and Boston, are using StreetPrint and the
newer DuraTherm decorative treatment to
liven up their streets and walkways. Residential
projects such as driveways are also a
popular use for the product, with traditional
and customized patterns available.
“We’ve touched a nerve, and the reason
for that is that asphalt makes sense as a
horizontal surface – it’s used in most roads
around the world, and this, as a decorative
treatment, is a very logical and practical
way of doing things compared to other
alternatives,” commented Cleve Stordy,
Integrated Paving Concepts Vice-President,
Government Markets. “Depending on the
market, we’re very cost-competitive, and in
some cases quite a bit less expensive than
stamped concrete for pavers. We also install
faster, so there’s less inconvenience to the
community and the public, and in addition
to installing faster, we have a huge range of
design and colour capability as well.”
Installers licensed
A Western Canadian company that has
stayed true to its roots, IPC got its start
in 1992 when a concept somewhat like
stamped concrete was brought to fruition
by a paving contractor. StreetPrint was the
basis of that early operation, which licenses
installers to use proprietary processes for
installation of the various products the
company offers, Stordy pointed out.
Today, there are about 200 licensed
installers in the network throughout North
America, and product has been installed in
around 50 countries.
The ease of installation and fl exibility of
the product is what has grown its appeal,
Stordy said.
“After the asphalt has been installed, it is
reheated using a proprietary reciprocating
heating system that gradually heats the asphalt
to the point where it’s pliable without
risking burning it. Once that’s done, we take
a template made of high-tension steel cable
that’s welded together into whatever pattern
you may desire – it’s almost unlimited in
design potential,” he said. “The template is
laid on the surface, and a large reversible
plate compactor literally hammers the
template into the asphalt.”
The template leaves an impression in
the asphalt once lifted free. Once it’s out
of the ground, the StreetBond coating,
developed by IPC for use on asphalt, is
placed down.
“The coating, when applied properly,
won’t peel or delaminate, or do any of
the things you might see, say, a tennis
court coating do,” Stordy said. “It uses
proprietary acrylic polymers and epoxies,
and is very durable.”
Range of colours
StreetBond comes in a range of colours,
and there are a number of prepared patterns
available that emulate the look of brick,
slate and cobble as well as other decorative
forms. Customized patterns can be done as
well, depending on the customer’s needs.
“I’ve seen things like a Scottish terrier
silhouette, different tonalities in the bricks
– through the creativity of the designer,
installer and homeowner, StreetPrint lends
itself to all sorts of custom designs,” noted
Gabriel Pineda, IPC marketing manager.
Since StreetPrint was introduced,
installers have placed more than 50 million
square feet around the world, Pineda said.
Projects have ranged from a cruise ship
terminal in the Canary Islands to works at
Disney parks in Europe, Hong Kong and
Japan. Major installations have taken place
in cities like Los Angeles, Boston and New
York, as well as Toronto and many areas
around Vancouver.
The StreetBond coating itself is also
used for delineation of bicycle lanes and
pathways in some places, Stordy noted.
While StreetPrint is durable and longlasting,
the company noted that a high-traffi
c product was needed for some projects,
especially for areas where governments
might need less liability, Stordy said.
“There is a need for a very durable
product under high traffi c loading, where
products such as brick pavers, stamped concrete
and the like incur high maintenance
liabilities for government when used in
roadways with high traffi c,” he commented.
“When they fail, they create potential
liability with slip and fall hazards. We,
from this, have developed another product
called DuraTherm, a decorative treatment
for crosswalks that is specifi cally designed
for high traffi c applications.”
High traffic version
DuraTherm is a thermal plastic product,
rather than a coating treatment, that is
bonded with the asphalt to form a permanent
marking.
“We stamp the asphalt just like with
StreetPrint, but instead of using a woven
wire cable, we use a thicker, wider plastic
template to make a waffl e-like impression
in softened asphalt,” explained Pineda.
“Within those impressions, we lay pre-cut
sheets of thermal plastic material, which
exactly match the template, and then do a
second pass with the heating machine that
melts the thermal plastic and permanently
fuses it to the asphalt.”
The result is a marking that is thick and
fl ush with the asphalt surface, which will
last under traffi c and diffi cult conditions.
“It’s a very practical product – people
responsible for maintaining roads see
the sense in it. It’s quick to install and
eliminates the issue of traffi c downtime,
and it mitigates the maintenance issue,”
Stordy pointed out.
Special designs can be done with
DuraTherm as well, he said, noting that
Los Angeles has recently placed crosswalks
with traditional motifs in three of its ethnic
neighbourhoods.
Along with its key products, IPC also
carries other products through a strategic
relationship with an American company,
Ennis Paint, which is the largest thermoplastic
manufacturer in North America.
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